Mumbai : Vuclip, the leading premium mobile video on demand service for emerging markets, today announced that 67% of 12,000 global survey respondents prefer mobile as their primary method for watching their favorite movies, music videos, and TV shows. Overall, 81% of survey respondents were from emerging markets of India, the Middle East, and Southeast Asia. This illustrates that mobile video popularity, in the emerging markets has moved beyond just a few early adopters and is fast becoming mainstream.

Survey respondents in emerging markets showed an increased desire to pay for a better video experience, such as HD and unbuffered video content, and for payment to be through their mobile carriers.

The overall global study results found that:

·  70% of men and 56% of women prefer to watch their favorite videos, TV shows, and movies on mobile; compared to 20% of men and 29% of women who still prefer their televisions

·  85% of men and 75% of women said they will increase the amount of time they watch videos on mobile in the future

·  73% of men and 61% of women said it is important that the video not buffer while they are watching it; with 54% of men and 49% of women saying they would pay to download videos just to avoid buffering

·   65% of men and 54% of women prefer to pay through their mobile carrier to purchase mobile videos; followed by credit/store payment and net banking payment, respectively