Mumbai : MTR Foods Pvt. Ltd, a trusted name with 85 years of heritage in

authentic Indian vegetarian food and a leader in the breakfast mixes segment with 31.6% market share announces the introduction of MTR Multigrain Breakfast Mixes, a delicious new range of breakfast mixes, which blends the goodness of grains like Oats, Ragi, Jowar, etc in India’s most loved foods, Idli and Dosa. The new range consists of four new products; Multigrain Dosa, Oats Idli, Rava Ragi Idli and Ragi Dosa.

MTR has always been an innovator in the Indian breakfast space with products like Rava Idli. MTR has raised the bar again by launching this new range of innovative products.  This launch a first of its kind is based on an important consumer insight; housewives told MTR that they are always looking to improve the nutrition of their family’s breakfast and while there are many western healthy breakfast options available, there is nothing in foods familiar to her. While there are attempts to try and add new grains like

Oats to traditional foods she is never really sure of how to do it. With this launch MTR provides the perfect bridge between the traditional and the new age foods.

Mr. Sanjay Sharma Chief Executive Officer, MTR Foods Private Limited stated “There is a trend emerging in India of consumers moving towards new age grains like Oats, Jawar, etc. These new age grains (like Oats) available to consumers are alien to them and thus consumers are unable to use them in traditional foods. We are the first movers in the Indian breakfast space by introducing a range of Indian breakfast products which blend the goodness of healthy grains like Oats in them. MTR has come up with the perfect blend so consumers don’t have to worry how to use these grains.’

The innovative new range of Multigrain breakfast mixes were rigorously tested with the consumer across key cities to arrive at products that are a perfect balance between health and taste without any compromise on convenience as these products can be prepared in just 12-15 minutes.

Commenting on the launch Mr. Vikran Sabherwal, Vice-President, Marketing, MTRFoods said: “With the launch of Multigrain breakfast mixes we have yet again reinforce MTR’s image of being an innovator in the Indian food space and a leader in the Indian breakfast space. We believe that these products satisfy an important consumer need of providing healthier breakfast options in familiar foods. This important national launch for MTR is being backed by an aggressive marketing campaign.”

The four products – Multigrain Dosa, Oats Idli, Ragi Dosa & Ragi Rava Idli will be available at all leading stores across India at Rs. 40 for the 200g and Rs. 80 for the 500gconvenient to use packs.