• Advanced New Guide Mode for ‘easy’ shoots, help create beautiful & better pictures
• An entry level D-SLR camera superseding D3000
• Nikon claims No. 1 position in D-SLR segment with 55% market share

Nikon India, the 100% subsidiary of Nikon Corporation the leaders in imaging technology today announced the launch of DX format D3100. The camera is equipped with a new CMOS image sensor developed by Nikon and a new image-processing engine that enable capture of high-definition images exhibiting superior image quality, and a New Guide mode that allows users to capture images just as they intended.

On the occasion, Mr. Hiroshi Takashina, Managing Director, Nikon India, said, “Nikon’s market share in D-SLRs today stands at 55%. D3100 is another remarkable piece of innovative technology meant for all photo lovers. It is also the lightest and smallest camera amongst Nikon D-SLR collection. It offers high-quality image to users with its advanced New Guide mode helping achieve desired results. We are certain a new entry level camera will supplement Nikon’s bouquet of offerings.”

The number of people advancing from a compact digital camera to a digital-SLR camera for better quality images and a more authentic photography experience has been increasing in recent years. However, many have indicated that digital-SLR cameras are difficult to master. To respond to this concern of users advancing to a digital-SLR camera, Nikon began equipping its entry level digital-SLR cameras with a New Guide mode that displays instructions for the most basic camera operations for shooting, image playback and editing and the application of camera settings, in the camera monitor. The first camera to be equipped with Guide mode was the Nikon D3000 released in August 2009. This function has proven to be very popular with users.

A new DX-format CMOS image sensor developed by Nikon and the new image-processing engine, EXPEED 2, have been adopted for the new D3100, enabling capture of images exhibiting excellent image quality and definition. The D3100 has also inherited New Guide mode from the D3000, with the addition of more options and assist images that make the camera easier to understand and operate. The D3100 is also equipped with a live view function that allows the user to frame images in the monitor, and the D-Movie function that provides support for high-definition movie recording. While the D3100 offers authentic digital-SLR camera performance, it is also an extremely lightweight digital-SLR camera from which even beginners can expect beautiful images that accurately reflect their shooting intent.

The D3100 body shall be available in the market at an MRP of Rs 27,250 and D3100 kit (with 18-55mm VR lens) at an MRP of Rs 32, 950.

For more visit :-(www.nikonnext.com)