Dallas : One Network Enterprises, the leading provider of multi-enterprise Platform-as-a-Service (PaaS) and consumer-driven supply chain solutions, today announced an upcoming webinar “The Demand Sensing Revolution” on June 4th at 1:00 PM.

The event will feature two consumer goods and enterprise software experts, Mark Sims and Mark Zelenak. Sims and Zelenak will explore a case study featuring a leading consumer goods company and how they are using demand sensing at the world’s largest retailer to reduce costs and increase on-shelf availability.

Aaron Pittman, Director of Marketing at One Network, said, “Companies are struggling with demand variability and how to meet consumer demand with the right supply at the right location at the right time. Demand sensing now provides a way to meet consumer demand while driving the lowest cost possible across their distribution, manufacturing, and procurement activities.”

The case study will be used to answer:

* What is demand sensing and how does it reduce demand variability?

* Why is a shared collaborative framework for both retailers and suppliers important?

* How are challenges like product turnover, seasonal patterns, promotions, and thousands of inventory locations best managed?

Attendees will learn how companies are:

* Capturing true consumer demand under constrained supply conditions

* Maximizing their revenue and trading partner revenue while minimizing inventory

* Gaining insight with smart analytics that give visibility into lost sales, retailer orders, and forecast accuracy