SAN DIEGO :  PacketVideo, a global leader in mobile media applications, today announced John Driver has been named Chief Marketing Officer (CMO).  Mr. Driver brings over 20 years of enterprise technology industry experience.

“I’m pleased to welcome John as a key member of my management team here at PacketVideo,” said Mark Tapling, CEO of PacketVideo.  “John brings a wealth of experience and results from the B2B enterprise technology space.  He has a strong track record of successfully entering new markets and growing market share in existing ones, through the creation and execution of marketing strategy.”

Prior to PacketVideo, Mr. Driver was Co-Founder & CEO of JoynIn, a mobile commerce technology start-up.  He also lead global field marketing at Serena, a $275M enterprise software company, where he managed marketing teams across eight countries.  Mr. Driver also lead the enterprise & mid-market strategy team at Sun Microsystems, a $13B enterprise computer hardware & software company (since acquired by Oracle), across 15 international sales regions.  Mr. Driver holds a B.S. in Industrial Engineering from Stanford University and an MBA from the Tuck School of Business at Dartmouth College.

“I’m very excited to join the PacketVideo team.  The company is a pioneer and continuous innovator in the media technology space,” said Mr. Driver.  “I look forward to working with the team to build on the company’s past triumphs, and fuel growth from the new opportunities ahead.”

Mr. Driver will lead the marketing strategy & execution for PacketVideo to further bolster the company’s leadership in media technology and its next phase of growth focused on multi-platform media solutions.