London : Despite the surge in online dating in the UK, fierce competition means only the best new dating sites survive. With an initial focus on putting the fun back into London dating, DoingSomething.co.uk is one such dating site that has grown from strength to strength. As a result of this early success, last Friday DoingSomething spread its wings and launched in seven major cities across the UK. See for yourself at http://www.doingsomething.co.uk/

The Popularity of Online Dating

Online dating. Those two little words that mean so much to many in today’s society. The Guardian estimated last November that nine million people in the UK use online dating sites and a staggering 30 percent of new relationships now start online. Whether you’ve tried it for yourself, have a mate who met his future wife online or know a friend of a friend who signed up to every dating site under the sun, the topic of online dating has become ubiquitous.

DoingSomething Launches Nationally

Despite most ages and preferences being catered for by the wealth of existing dating sites, the founders of London dating website DoingSomething, Matt Janes and Kip Parker, spied a niche in the market: “We wanted to create a fun environment where hip, young Londoners could meet and take part in the plethora of great date ideas London has to offer,” Matt explains. “From ping pong to ghost bus tours, we’re constantly giving our members new date ideas to have fun and take the awkward out of online dating.”

To tackle the big task ahead, DoingSomething partnered with Metro to get the word out and invite the first 500 sign ups per city to a free three-month subscription.

The site’s CEO Matt Janes says, “As DoingSomething is about all the amazing and unusual stuff you can do on a date, it was only a matter of time before we went national. With so much cool stuff to do in cities like Manchester, Birmingham andNewcastle, why should London have all the fun?”

Thinking big has always been part of the DoingSomething ethos. Just take a look at their first London dating event the ‘Wheel of Date’, where the pods of the EDF Energy London Eye were transformed into date ideas for single Londoners to enjoy. Watch the ‘Wheel of Date’ video: http://www.youtube.com/watch?v=vHnCiePW1fE

DoingSomething has just launched in these cities:

– Edinburgh

– Newcastle

– Manchester

– Leeds

– Birmingham

– Bristol

– Cardiff