New Delhi:  Panasonic, a global leader in ideas for lifestyles that bring greater sustainability, today unveiled its first ever standalone power system, the Life Innovation Container in India which provides off-grid areas with electricity. Also, Panasonic kicked off its Eco Exhibition to showcase its wide range of eco products and ideas in four major cities – Delhi, Mumbai, Bangalore and Chennai. The initiative aims at spreading awareness about its commitment to becoming the No. 1 Green Innovation Company in the Electronics Industry by 2018 – the year of its 100th anniversary. The occasion was graced by Mr. Daizo Ito, President, Panasonic India along with Panasonic’s Eco Brand Ambassador Ms. Dia Mirza, and Mr. Manish Sharma, Director Sales & Marketing, Panasonic India.

The Life Innovation Container unveiled today is a demonstration of Panasonic’s innovative and comprehensive energy solutions to create, store and manage energy, packaged within a twenty foot container. Being easily transportable by sea, rail and land, the container is expected to provide electricity to power off-grid areas and support disaster-ridden areas as temporary infrastructure. Equipped with eighteen solar panels (including six panels on the roof), the container generates about 6.7 KWH of power a day, while 48 EV storage batteries and an inverter inside the container enables it to supply electricity for three to four days even in cloudy weather conditions. Panasonic shall donate the Life Innovation Container to an NGO in India.

Speaking on this occasion, Mr. Daizo Ito – President, Panasonic India said, “The Life Innovation Container is a demonstration of Panasonic’s innovative and comprehensive energy solutions in creating, storing and saving energy. These innovations reiterate our commitment towards becoming the No.1 Green Innovation Company in the electronics industry by 2018. We have also exhibited our range of eco products and solutions through an eco exhibition to showcase our various eco initiatives for people in India.”

In addition to this, Panasonic also kicked off its “Experience Panasonic” Eco Exhibition today in Ambience Mall, Gurgaon. This exhibition presents Panasonic’s advanced energy technologies to create, store and manage energy through showcasing its range of eco-friendly products and corporate eco commitments. Visitors are encouraged to consider various eco initiatives with hands-on events, quizzes and contests as well as participation in an online campaign to express their eco commitment to friends and family.

As part of company’s eco initiatives, Panasonic shall also sponsor Green Globe Awards 2011 which aim to encourage, acknowledge and award the Champions of the Earth for environmental leadership globally contributing towards protecting our environment.

Eco Brand Ambassador, Ms. Dia Mirza said, “It gives me immense pleasure to be a part of Panasonic’s eco initiatives focused towards building greener tomorrow through its various eco ideas and innovative technologies. Panasonic has always taken a lead in introducing technologies which provide people with eco-friendly products as well as solutions that make a contribution to environment. I am delighted to be associated with such brand and do my bit for energy conservation.”

Panasonic also recently concluded Eco Picture Diary Contest, where students from Indian schools participated by compiling creative pictures, illustrations and photographs in order to create awareness about the environment. The winner of this contest, Sakshi Satija from Father Agnel School- Noida was felicitated by Ms. Dia Mirza at the Eco Exhibition.

Mr. Manish Sharma – Director Sales & Marketing, Panasonic India stated, “Introducing the concept of Life Innovation Container is yet another step by Panasonic to initiate energy conservation ideas in India and support the sustainable development initiatives in the country. This power system container is an emission free eco-friendly comprehensive solution which can be utilized in non-electrified sectors for audio-visual education to improve access to information in rural areas or small businesses.” He further added, “We have always been extremely conscious about the environment and we have believed that being harmonious with nature builds trust and helps us to create greener ideas for people’s lives”

Panasonic Corporate Vision

Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles.

Panasonic’s green commitment and the 100th anniversary vision have greatly contributed to the company to be listed on the Dow Jones Sustainability World Index (DJSI World), one of the highly-recognized global indexes for socially responsible investment (SRI), for six years in a row. Panasonic has also been named as 2011 Global 100 Most Sustainable Corporations in the World. The Panasonic ‘eco ideas’ annual report at (http://panasonic.net/eco/) shares data on the group’s initiatives in this direction.