Mumbai : ZEE’s new premium mass Hindi GEC Zindagi, launching on June 23, 2014, aims to unite people in India and across the world with shows produces overseas. Zindagi kicks off with the collection of best shows picked from across the border that embrace universal emotions. As the launch of the channel approaches, popular Pakistan Actor Imran Abbas, who will soon be seen on Indian Television for the first time through Zindagi, visits the city of Dreams – Mumbai, to meet and greet the Indian viewers. Announcing its launch on June 23, 2014, in Mumbai today were present Mr. Bharat Ranga –Chief Content and Creative Officer, ZEEL and Ms. Shailja Kejriwal – Chief Creative – Special Projects, ZEEL.

Imran Abbas is the first actor from the talented powerhouse of actors from across the border whose shows will be aired on Zindagi, to come down to Indian to represent the Pakistan Actor Fraternity while also talking about his association with Zindagi. Imran will be seen in Zindagi’s upcoming show ‘MeraNaseeb’ opposite British Pakistani actress Sanam Saeed. The actor’s visit to Mumbai strengthens the channel proposition ‘Jodey Dilon Ko’ based on the fact that even if people across the globe are culturally different, the stories of their lives are universal.

Talking about his association with Zindagi, Imran said, “It is a feeling of great honor to be present here today amongst you all as a representative of the Actor fraternity of Pakistan. We are very proud to have been associated with a channel like Zindagi. In Pakistan, we have grown up watching Bollywood films and Indian television shows. I am extremely delighted to be one of the few actors from Pakistan whose shows will be aired officially on Indian Television.”

Zindagi has lined up classic masterpieces of Pakistan for Indian audiences who will be able to tune into some beautiful shows that suit their palates. In its launch phase, the channel will woo the audiences with the best shows from Pakistan handpicked selectively to give audiences on this side of the border the sense of true cultural affinity that the both countries share. Zindagi will touch your hearts and television screens on June 23, 2014 with popular Pakistani shows like ‘ZindagiGulzarHai’, ‘Aunn Zara’ and ‘Kaash Main Teri Beti Na Hoti’.

Source : Lokesh Shastri