by NR INDRAN / INT

Big Flicks a part of Reliance Group’s, Digital Entertainment Business today announces the launch of a new Ad Campaign to increase awareness and promote India’s first and the only of its kind online Movies on Demand service- BIGFlix+ which lets the user ’Click-Download-Play’ over 500 Block busters at a subscription fee of Rs 249/ a month across PC, Tablets and Mobiles.

Today’s metro generation is not able to see all films in theatres; they don’t want to watch the same on TV because of lack of variety and time boundation. There was a clear need  gap of a service that can offer  users the best in class movie experience on the devices that they are comfortable using – laptop, mobile or/and tablets.  Hence the brief to agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to merely streaming them online.

Commenting on the new campaign, Shreyash Sigtia, Business Head ,BigFlicks. Pvt. Ltd said, “The basic idea behind the campaign is to instill a thought in the viewer’s mind that they can now finally select a movie of their choice and view it wherever & whenever they want to see it. With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a Personal Blockbuster Theatre of the viewer.

“We deliberately kept the creative simple and focused the communication on the core offering andits benefit in order to build the category in the country.” he added.

On the completion of this campaign, Joy Ghoshal, Marching Ants, said, “Film content is not exclusive and it’s viewing comes with it’s irritants, so we decided to challenge the biggest provider; television. Big Flix + is about to change the role of the laptop and other mobile devices to that of a ‘blockbuster theatre’, supported by huge choice of quality content and uninterrupted viewing. Keeping the communication simple, informative and yet interesting was the challenge.

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Naukri.com is a recruitment platform that provides hiring-related services to corporates/ recruiters, placement agencies and to job seekers in India and overseas. It offers multiple products like Resume Database Access, and Response Management tools and its services include Job Postings, and recruiter branding solutions on the site. With 200000 jobs live at any point, Naukri.com serviced over 42000 corporate clients in2010-2011.

The company has over 2000+ people operating through 49 offices in 32 cities in India and overseas offices in Dubai, Abu Dhabi, Riyadh and Bahrain.

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