Mumbai : The Brand is “ RETRO BLUE and its in India, Promoted  by  M/s Ameet Enterprises, it has been in Men’s & Ladies Denim segment since 2000. Known for its quality, the brand is available across 900 MBO’s in Tamil-Nadu, Andra Pradesh, Kerala, Mumbai , Nagpur, Raipur,  Amravati and in places like Rajasthan , Gujarat it does seasonal business & It also exports to Dubai, Singapore, Sri Lanka, & South Africa.

Along with other Collections: M/s Ameet Enterprises’ product portfolio consists of Jeans, Cotton Pants, Trousers. The latest offering includes Men’s & Ladies Denims and coloured pants in basic, casual look and in lycra. These are comfort fit and pencil fit with different washes

The formal trousers are in polo fit & pencil fit in dark shades.

Formal wear in cotton and linen fabrics.We had the opportunity to chat with the proud Owner of  RETRO BLUE at Ameet Enterprises’

Owner’ Mahesh Rewachand Khanna  and his enthusiastic son  Ameet  takes great pride in saying “ask any group of people why they wear jeans and you will get a range of answers.

For some they’re comfortable, durable and easy – for others they’re sexy and cool. Jeans mean different things to different people. Does this explain their wide appeal ?

Mahesh Khanna    says “In every country we surveyed- from the Philippines to Turkey, India and Brazil  the first 100 people to walk by, and in each we found that almost half the population wore jeans on any given day.

Jeans are everywhere, says Mahesh Khanna, with the exception of rural tracts of India and South Asia.

The reason for their success has as much to do with their cultural meaning as their physical construction.

In a mood to picturise the Denim story Mr Khanna asks “Why does Jeans sell ?” “Because the denim changed as it aged and the way it wore reflected people’s lives.” Because of its fading quality, denim was sold raw – unwashed and untreated – and by the beginning of the 20th Century workers began to realise they could shrink the  trousers to a more comfortable fit

Not only were they more durable but each pair of jeans began to tell the story of the worker and his work.

Mr Khanna   is enthusiastic with his part of the denim story and he explains “Jeans are the most personal thing you can wear,” “They wear to the body.”But the initial explosion of denim into the world of casual wear had more to do with what jeans had come to symbolise. Before World War II jeans were only worn in America’s Western states.

In the east they were synonymous with romantic notions of the cowboy – rugged, independent and American, but at the same time rural and working class

Affluent easterners would escape humdrum suburban life to holiday on “dude ranches” – working farms where they could play at being cowboys – and wearing jeans was part of the experience.

Mr Khanna  adds  “When they did start to be worn as casual wear, it was a startling symbol of rebellion – the spirit captured by Marlon Brando in his 1953 film The Wild One and by James Dean two years later in Rebel Without a Cause.

The Khanna’s are very clear about their fundamentals at the Joban Fashions’ and they felt they followed the basic rules

Assess where you are and where you want to be

Share your plan with responsible people who will give you feedback and hold you accountable

Ask for candid perspectives commit a minimum of 2 hours per work day to implement your plan

As we moved towards the exit we read “ at Ameet Enterprises’ we believe” that in order to succeed, we must first believe that we

Source : Lokesh Shastri