New Delhi : ShopClues com, India’s largest horizontal player in non-standard categories has signed a Memorandum of Understanding with India Post for parcel delivery across a network of destinations serviced by 1.5 Lakh post offices in the country. The initiative empowers the 75,000 merchants selling over 10.5 million SKUs on the ShopClues site to reach out to customers in the remotest corners of India.

Speaking about this association, Sanjay Sethi, CEO & Co-Founder, ShopClues said, “We’re a marketplace for the masses and nearly 65% of our customers and merchants are based in the non-metros or tier 2/3 towns. With the widest delivery network in the country, India Post will definitely be a significant partner in our logistics operations. On a peak day, ShopClues services over 85,000 orders and with this tie-up, we expect to improve our offering for customers across 25,000 pin codes.”

John Samuel, Member Postal Services Board said, “India Post is no longer what it was and is going through a period of profound change. In the last few years, the post office is reinventing itself to provide services that fit into the requirement of all e-commerce players. I am very glad that the Department of Posts and ShopClues.com have signed a statement of intent about the strategic business relationship that both the companies will take forward.”

ShopClues initially had a local tie up with the Department of Posts whereby they would pick up their products only from their fulfillment centers. However, post this MOU, ShopClues and India Post have now associated with each other on a national level.

The portal provides best-in-class fulfilment services to its merchants called ShopClues Velocity, which picks, packs and ships the ordered products while merchants concentrate on the task of selling. In its continuous attempt to improve operational efficiency and to provide the best services to its customers and merchants, ShopClues had recently launched its Decision Support System (DSS) at the back-end that enables the automatic selection of the most suitable courier partner for delivering a product.