Chennai : Malabar Gold is an International jewellery chain with significant presence across GCC countries. Digital campaigns as part of Middle East marketing activities are managed by an Arab digital agency which employs resources from various other countries and it is a common practice in GCC area to run campaigns for various national days as the marketing campaigns are essentially targeting expats from across the World. The very moment Malabar Gold management took notice of the digital campaign currently under debate, the same was instantly removed and the agency has been reprimanded.

Malabar Gold pioneered the efforts to popularise Indian ethnic jewellery traditions around the World and we are always regarded as an essentially Indian brand in countries where we operate. We deeply regret such a digital campaign happen to appear on our page at least for a short while and we have implemented an effective mechanism to check any such oversights as we go ahead.

In the meanwhile, a bogus image has been spreading across social media platforms alleging that it belongs to Malabar Group. Please be aware that this is a malicious campaign and the people seen on the image belong to another Indian company of the Middle East; this is a clear indication towards the targeted efforts to damage the brand by vested interests and we request all not to be a part of such vicious interests.