By Sachin Murdeshwar

Mumbai : Tata DOCOMO, the unified telecom brand of Tata Teleservices, today announced a tie-up with SAAVN, one of the leading mobile music applications. With this tie up, Tata DOCOMO becomes the first mobile operator in India to launch International music via SAAVN along with a one of a kind Music led data plan for its subscribers. With this tie up, Tata DOCOMO 2G and 3G prepay GSM subscribers shall now have exclusive access to International music content from Saavn and a special data plan to stream music like never before on their mobiles.

Music, be it downloading or streaming, it enjoys largest market share in India’s mobile VAS market. And with different genres of music available at just one go, one doesn’t need to look at any other way of downloading music, but go the digital way. With this launch, both Indian and international music will see a huge uptake amongst the music data lovers.

The offer will be available for GSM Prepay customers as of now and will be part of the Tata DOCOMO Internet Plus campaign on Android, iOS and feature phones through WAP. Also Subscribers recharging with select 2G packs shall also be provided with 100 MB of Free data to stream Saavn music.

Mr Rishi Mohan Malhotra, Head VAS – Tata DOCOMO said, “Music cuts across age groups and the appetite for music is increasing day by day. With the launch of this innovative offering, Tata DOCOMO now owns a significant music property in the telecom domain and will continue to lead the entertainment space completely. This offering is targeted at music lovers who have a distinct appetite for on-the-go music streaming on their mobile devices and the sheer variety offered by Saavn shall cater to almost every mood. With this tie up, we simultaneously offer exclusive international music on Saavn as well as a Internet plan to consume it directly via streaming.”

In the last couple of years, cloud based solutions and mobile apps have dominated the attention of consumers. Accordingly, there is a rapid adoption of Social Networking, Music, Gaming, Videos and many more ‘conventional’ segments that use Data on internet. Tata DOCOMO music data plans, therefore is built around the coherent need of Music and Data bandwidth and plans to provide a distinctive integrated offering of VOICE,MUSIC & DATA.

Paramdeep Singh, Co-Founder & Managing Director, Saavn, said “This partnership between Tata DOCOMO and Saavn is redefining the Mobile VAS and Music industries in India. Mobile operators are now partnering with leading consumer products like Saavn to enrich experiences for their consumers and make sense of mobile internet at the same time.” Saavn has built the most compelling user experience with highly engaged users. It has quickly become the largest music streaming service in India, driving by far the most data consumption across all carrier networks. “We found many users concerned about the relatively high costs of using music services on operator networks. As a forward-thinking mobile operator, Tata DOCOMO took the logical leap in creating an exciting offer that has Saavn music streaming bundled with Tata DOCOMO’s Internet Plus data plans, resulting in a winning proposition for consumers