by Sachin Murdeshwar

Mumbai : Asia’s most prestigious and India’s pride, the Tata Mumbai Marathon along with United Way Mumbai, the event’s Philanthropy Partner, has set itself a new record in the amounts raised towards charity. The 2019 edition saw 272 NGOs raising over Rs. 40.7 crores, marking an increase of over 18% against last year’s Rs. 34.36 crores. Being the largest philanthropic sporting platform in India, the marathon galvanizes true sporting excellence through a strong commitment towards causes and communities. And resonates with the #BeBetter ethos of the event.

With over Rs. 270 crores raised since its inception, this year’s charity collection is the highest ever in the 16 year history of the marathon. United Way Mumbai along with the NGOs, Corporates and individual fundraisers continued their commitment towards charity, shattering all records and showcasing the true power of this platform.

272 NGOs, 176 Corporates, 293 teams, 376 Young Leaders along with numerous individual donors and fund raisers came forward to support myriad causes such as Education and Mentoring Children, Healthcare, Livelihood, Animal Welfare & Environment, Women Empowerment, Social, Civic & Community Development, Art, Elderly, and Gender among others through the Tata Mumbai Marathon.

 

“We are delighted that the Tata Mumbai Marathon has made its mark not just as a globally recognized marathon, but as the largest philanthropic sporting platform for fundraising in India. It is heartening to see that every year the amount raised for charity is increasing and this year sees the highest ever amount raised in the marathon’s history. We are sure that this trend will benefit more NGOs working for diverse causes in the future,” said Pradipta Bagchi, Group Chief Communications Officer, Tata Sons.

 

“The scale at which TMM has grown over the years demonstrates the caring power of our communities and the ability of individuals to stretch their personal boundaries to address a multitude of social challenges. This year has been monumental, with six fundraisers raising over a crore each to become Legends! It is Rs. 40 crores this year and I cannot wait for the day when, with the continued support of these fundraisers, the TMM breaks the Rs. 50 crores ceiling!” said Jayanti Shukla, Chief Executive Officer, United Way Mumbai.

 

Vivek B Singh, Joint MD, Procam International said, “Sport has the ability to both inspire and ignite change. It is immensely gratifying for us, that the Tata Mumbai Marathon has played a transformational role in creating a positive impact on society. Till date, Rs. 269 crores has been raised through this joyful, transparent and effective platform. Kudos to United Way of Mumbai, the NGOs and the running community, for their perseverance and effort in making TMM the largest philanthropic sporting platform in India. This brings a befitting closure to a glorious edition of TMM 2019.”

 

The 16th edition of the Tata Mumbai Marathon saw an energetic and honest depiction of the #BeBetter ethos. Today NGOs, corporate entities, and individuals are constantly on an endeavor to initiate positive social change.  

 

Highlights on TMM 2019:

1.    This year, 10 enthusiastic individual fundraisers raised over INR 50 lakh to become Change Icons including 6 individuals who raised over a whopping INR 1 crore and achieved the Change Legend status. 

2.    Breaking last year’s record, 176 corporates participated and registered 293 teams comprising over 7800 employees who came together for a charitable cause and contributed INR 16.54 crores supporting 91 NGOs.

3.    Employees from 26 such companies collectively raised INR 6.98 crores from their personal networks, thus benefiting 42 NGOs.

4.    1236 individuals supported 136 charities by raising funds for them. Amongst which were 172 Change Runners (individuals who have raised over Rs. 1.5 lakh), including 38 Young Leaders (fundraisers who are aged 21 years or less). These 1236 fundraisers cumulatively raised an outstanding sum of INR 18.5 crores.

5.    376 Young Leaders, who are inspired fundraisers aged 21 years or less, have raised over INR 2.4 crores in an attempt to give back to society as much as possible.

6.    Meera Mehta, a Tata Mumbai Marathon veteran, becomes the first Young Leader to raise INR 50 Lakh and become a Change Champion.

V.S. Parthasarathy raised INR 1,38,96,163 and eclipsed S Sankara Raman’s tally of INR 1,32,35,002 making him the highest fundraiser in the TMM history!

 

TMM Change Legends through the years

 

Name	Amount	Campaign
V.S. Parthasarathy	INR 1,38,96,163	TMM 2019
K. V. S. Manian	INR 1,35,00,001	TMM 2019
S Sankara Raman	INR 1,32,35,002	TMM 2018
Mihir Doshi	INR 1,30,67,555	SCMM 2017
Villy Doctor	INR 1,22,00,742	TMM 2019
S Sankara Raman	INR 1,01,61,000	TMM 2019
Sanjeev Shah	INR 1,00,24,000	TMM 2019
Abhay Jasani	INR 1,00,00,000	TMM 2019

 

TATA MUMBAI MARATHON 2019 WINNERS ACROSS DIFFERENT CATEGORIES

 

NGOs

 

·         Highest Fundraising NGO: Shrimad Rajchandra Love and Care – INR 5,75,81,809

·         2nd Highest Fundraising NGO: Cancer Patients Aid Association– INR 2,04,81,921

·         3rd Highest Fundraising NGO: K.C. Mahindra Education Trust- Project Nanhi Kali– INR 1,63,37,615

CORPORATE TEAM

 

·         Highest Fundraising Corporate: Kotak Mahindra Bank Ltd.– INR 2,99,37,120

·         2nd Highest Fundraising Corporate: Mahindra and Mahindra Ltd. – INR 1,38,96,663

·         3rd Highest Fundraising Corporate: Godrej & Boyce Mfg. Co. Ltd. – INR 1,08,03,179

CHANGE CHAMPIONS – Individuals committing to raise raising between INR 25 lakhs and INR 49.99 lakh

 

·         Change Champion: Manish Kothari – INR 47,00,000

CHANGE ICONS – Individuals committing to raise INR 50 lakhs and above

 

·         TMM Change Icon: Ms. Shanti Ekambaram – INR 75,20,762

·         TMM Change Icon: Sudhir Shenoy – INR 55,50,274

·         TMM Change Icon: Sadashiv S. Rao – INR 52,15,757

·         Highest Fundraising Young Leader / TMM Change Icon: Meera Mehta – INR 50,31,613

CHANGE LEGENDS – Individuals committing to raise INR 1 CR and above

 

·         Highest Fundraiser: TMM Change Legend V.S. Parthasarathy – INR 1,38,96,163

·         2nd Highest Fundraiser: TMM Change Legend K. V. S. Manian – INR 1,35,00,001

·         TMM Change Legend : Ms.Villy Doctor:– INR 1,22,00,742

·         TMM Change Legend: S Sankara Raman – INR1,32,35,002

·         TMM Change Legend: Sanjeev Shah– INR 1,00,24,000

·         TMM Change Legend: Abhay Jasani – INR 1,00,00,000

 

TATA IN SPORTS

Tata Group, a global enterprise with combined revenues of around US $100 billion, along with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting and business solutions organisations, are the title sponsor of the Tata Mumbai Marathon.

Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country.

TCS is the sponsor of many premier global marathons across the world like the TCS New York City Marathon, the TCS Amsterdam Marathon, and the TCS Lidingloppet (the world’s largest cross-country run), and the technology partner of the marathons held in London, Chicago, and Boston — all part of the company’s effort to promote health and fitness in the communities, the world over.