APN News

  • Sunday, October, 2021| Today's Market | Current Time: 12:55:38
  • ~ The Camp, scheduled from May 17 to June 8, will leverage digital platforms to connect with the young and budding sporting talent across the country ~

    Jamshedpur: Tata Steel’s Sports department, today, launched the Online Summer Camp 2021 scheduled from May 17 to June 8, 2021. This is the second edition of the online camp which will leverage digital platforms to reach out to the young sporting enthusiasts from across the country. The objective of this year’s summer camp is to promote health & fitness through training on various sports, health & fitness disciplines which is also aligned with the Government of India’s initiative ‘Fit India’.

    Sports Department has been organising sports camp for school students in its operating locations of Jharkhand and Odisha for the past many years. In view of the ongoing second wave of COVID-19 pandemic, the Company will leverage digital to connect with the young and budding sporting talent during the camp while ensuring safety. The camp, accessible across the globe free of cost, primarily caters to children in the age group 6-18 years through sports like cricket, basketball, swimming and more. People in other age groups including adults can also benefit from the modules on Yoga, Zumba etc.

    The camp participants will receive basic induction from expert coaches on 19 sporting disciplines through specially curated online videos (available on Tata Steel’s corporate website and YouTube channel every morning from 5:00 am IST onwards). The camp is being supported by ‘GRITZO’ as the Nutrition partner and ‘ENERZAL’ as the Hydration partner

     The 2020 edition of the Summer Camp, organised digitally for the first time, was a success with more than 40,000 video views garnered across platforms and disciplines.

    Sports is an integral part of Tata Steel’s corporate philosophy. The Company’s commitment towards the promotion of sports is manifested through several academies of excellence, foundation and franchise, it has established over the past years. This includes Tata Football Academy, Tata Archery Academy, Tata Steel SAI Extension Centres in Athletics and Boxing, Naval Tata Hockey Academy, and Tata Steel Adventure Foundation & Climbing Academy, and Jamshedpur Football Club. The Company, over the years, has made conscious investments in developing sporting infrastructure matching international standards.