“Thala for a Reason”, is the trend that has become the talk of the social media town in the past few months.

But what made it viral? That’s the Million Dollar Question that everyone’s searching for answers to.

Recently, Vision 11 posted a video on its social media handles in which viewers saw star players from the Chennai Super Kings, namely, Ravindra Jadeja, Ruturaj Gaikwad, and Ajinkya Rahane talking about the number 7— Dhoni aka Thala’s jersey number—in a funny way.

The ad in question:

Once the ad was posted, it quickly captured the attention of Meme Lords, who promptly shared it across various social media platforms in their own versions.

“Thala for a Reason” Took the Internet By Storm

With lightning speed, Vision 11’s ‘Thala for a Reason’ ad and video gained traction on the internet, connecting with over 100 million users and aligning perfectly with Vision 11’s strategic direction. The ad’s logic astounded the audience, and the marketing team successfully generated the buzz they were aiming for.

Here’s what the social media users had to say about the ad:

The Brain Behind this

Creativefuel, a marketing agency, is the one who conceived this idea and worked brilliantly on the direction, scripting, and execution of the advertisement.

During the interview, the agency provided insight into its strategy, emphasising the crucial need to optimise and take advantage of ongoing trends at the right time to capture audience interest amidst the flood of daily content.

They also emphasized how it was an exciting experience to fly all the way to Chennai with their team for this shoot and to shoot alongside the iconic cricket personalities from the Chennai Super Kings.

By tapping into the already widespread craze of the ‘Thala Phenomenon’, the team was able to channel the power of the trending ‘Thala for a reason’ topic.

The outcome was outstanding, and the team crafted an innovative and engaging advertisement that made its way across digital platforms for days on end, bringing smiles to millions who saw it.

This clever strategy not only took the “Thala for a Reason” trend to the next level but also underscored the collaborative efforts of Vision11 and Creativefuel in leading its meteoric rise.