This most unusual book looks at the newfound obsession driving people of all classes, countries and age groups – ‘the asocial networking’ – a must-do mode of entry into a new social order. If not adopted and mastered quickly, will it cause us to miss out on one of the greatest forms of modern human experience? It is also interesting and ironical to see ourselves socializing with the help of gadgets when we could actually step forward and socialize with the person standing next to us. For the benefit of those who exhibit their social lives online, this book offers little tricks of the trade to master the art of networking and garner tangible gains in the real world. The author discusses our vulnerabilities and weaknesses, which are often reflected in the way we socialize on the web. Some people have, however, mastered the art of masking their inhibitions – has this made them desirable and irresistible in both the electronic and real worlds? The ephemeral nature of our fantasy of socializing online, also poses the danger of obsolescence to the current rulers of social networking, while presenting an open window of opportunity to any innovative and enterprising entrepreneur who can better our societal experiences.

The author attempts to look into the future of mankind and its changing priorities, through the future of social networking. The reader is taken on a mind-boggling and nerve-crackling tour of the virtual world of networking, stopping only to expose the vulnerability of the human mind.

About the Author
DHIRAJ KUMAR was born in Jamshedpur, the city of steel; studied engineering in Sindri and MBA from IIT Kanpur. He has worked as a SAP consultant in the city that has Bangalored its way into the English dictionary. Dhiraj is deeply interest in writing, composing, photography and advert-making and has actively pursued these hobbies along with his academic career. He is a keen observer of human nature and psyche. He believes this has helped him to develop different and often insightful, perspectives on even the simplest things. He also admires the dissemination of good humor and attempts to make it a part of his own writing. Dhiraj hopes to use his interest in all things that require a creative bent of mind and spontaneity, to work in advertising and marketing.

The Asocial Networking is Dhiraj’s first book – a product of his life experiences juxtaposed with modern ways of socializing. He credits his learnings from and interactions with, his worldclass professors as well as his fellow students and friends, as the driving force to do something different and break the clutter that has monochromatically awed everyone into the buzz-world, social networking. Dhiraj can be contacted at:[email protected]