New Delhi:   The authentic Indian Craft market gets another boost with the launch ofwww.theindiacrafthouse.com. With products endorsed by Dastkari Haat Samiti, theindiacrafthouse.com, an online E Commerce portal, retails authentic Indian craft with the ingenuity of daily usage for the household.

The India Craft House was born from an ardent desire amongst its founders to create a larger canvas than what exists today, for all the beautiful and unparalleled creativity that the simple artisans of India have been quietly perfecting for centuries.

Mr. Shailesh Bishnoi, Director, The India Craft House said, “For all of us at the India Craft House, this is indeed the culmination of a common vision amongst the founding team. What started as an idea to help make a difference to a deserving cause, has today taken shape as a beautiful portal that we hope will bring Indian craft in its most authentic form closer to people globally.”

Commenting on the launch of this new portal, Ms Jaya Jaitly, Founder – President of the Dastkari Haat Samiti, an established and renowned association of Craft practitioners and artisans, dedicated to the cause of the Indian Artisan for over 25 years said, “We have constantly tried to raise the dignity of Indian crafts persons through encouraging excellence, increasing outreach and maintaining strong links with their cultural heritage. Within this context we help them to feel a part of a contemporary and ever changing world. The India Craft House will most certainly help us in our objectives. I welcome their partnership and commitment.”

“We hope to be able to feature Indian art and craft in its most unique and contemporary form and bring it closer to people across the world” said Mr Shailesh Bishnoi, Director The India Craft house” further added Mr. Bishnoi.

With the objective to create a fair price platform for artisans who have very limited access to any market, leave alone global markets, the site is inhabited with a wide selection of products from every corner of the country, direct from the artisan or from NGO’s working closely with artisan groups

The effort is to provide an undeniably unique selection of traditional art and craft translated into attractive contemporary products, while ensuring a fair price for every single artisan whose creations have been featured on this portal. The site offers a wide selection of unique, daily use articles for homes and offices as well as some beautiful options for women’s articles like stoles, bags and jewelry handpicked from various corners of the country. What sets the products apart is the unique nature of the products, the beautiful craftsmanship and the guarantee of quality that they come with.

Positioned as the ‘Perfect Gift’ option, one is spoilt for choice – whether it be a Madhubani Tray or perhaps a Gond painted Cookie Jar, a Kashmiri Art Wall Clock or even a beautiful Kantha Stole! Whatever one chooses is guaranteed to delight at amazingly affordable prices. The site also ensures a safe delivery to your doorstep free of charge, for all orders above Rs. five hundred within India. THE INDIA CRAFT HOUSE ensures that all products featured are of the best standards and quality in terms of look, feel, design, craftsmanship and execution.