Many business owners do not realize how much having a sign can influence their business. It doesn’t matter if you have a large commercial company or a small privately-owned business, you can benefit from the use of signs. Having a sign will provide your storefront the right first impression to ensure that people take notice. Signs come in a variety of different materials, colors, lettering, sizes and designs that can be personally customized to your liking. It’s very important that your signage stands out, because this is the first thing a customer will see, and to choose a sign that properly represents your brand or business.

Picking the Best Location 

One of the best marketing solutions is a well-made sign. Your sign should be easy to read from a distance and be able to help convey the standards of your business. This is very beneficial in helping your business attract new customers. Sometimes a sign can be used to help commemorate a special event or sale; this will help your business generate local awareness. A sign can also be a tool to help your business flush out potential competition. It’s common to see advertisements at a bus stop, on the side of a restaurant, along an exit ramp, or on a billboard in areas with high traffic. Locations with a heavy flow of people coming in and out will increase the likelihood of bringing in new customers and allow them the option to make the impromptu decision to visit your store or business. Many times you’re able to order custom signs online, this will usually only will take a couple of days to be completed and is a popular option for business owners who are on a tight schedule.

Choosing the Right Type of Sign 

It’s important to remember to choose the right type of sign for your business. First impressions are everything, this is why it’s important for you to pick the right materials. Signs can be crafted from a wide assortment of materials, but each has their pros and cons. Here is a list of some of the materials commonly used.

Fabric Signs

Using a fabric sign is not only a colorful option but also unique. It may require a little more maintenance compared to a metal or wood sign, but using a fabric banner could save you money if you’re on a budget. Vinyl and nylon are the most common choices of fabric. You can also use a heavy duty canvas; this will be a bit more fade resistant.

Wood Signs 

One of the great things about using a wood sign is its affordable, eco-friendly and can be very simple to design. The size of your sign, color and the finish you choose will impact the amount you end up spending. You could also use more premium woods such as oak, birch or mahogany, but this will probably end up being more expensive and will longer lasting quality.

Painted Glass 

If you’re looking for a cost-effective but attractive option, you could simply paint your sign on your storefront window. The cost will depend on the overall complexity of your design. One of the main problems with painted glass signs is it provides little or no visibility from the street view.

Metal Signs 

Using a metal sign will always capture a person’s attention. It will more than likely cost you more money than a plywood or fabric sign, and you might end up paying a higher installation cost because of the labor associated with installing it. However, the look may well be worth it.

Colors and Lettering 

When designing a sign a business owner should realize the importance of using the right colors and proper lettering. Studies indicate that nearly 50% of people visit a business because they noticed the sign. The color and graphics you use on your sign will play an important role because having a good sign means increased revenue. The psychology associated with colors is hard to explain. The colors red and yellow are the most compelling choices. Red and yellow create a sense of urgency, blue is often associated with peace and tranquility, while green is commonly associated with health. People will usually associate the color black with stability and strength, but it can be a bit overwhelming. Proper lettering is just as important as color because you want a sign that will provide easy readability and a font that can visible from hundreds of feet away.