Bengaluru: Track and Trail, the premium performance bike division of        TI cycles (a part of the Murugappa Group), known as the ultimate destination for the world’s best bicycling brands, today launched the first of-its-kind Cycling cafe – Coffee and Cycles in Bengaluru. Coffee and Cycles, located at No.4, 5th Main Road, KR Garden, (Opp. NGV Indoor Stadium), Koramangala, Bengaluru, was launched by internationally acclaimed mountain biking legend, Hans Rey.

The concept behind Coffee and Cycles is to redefine the cycling scenario by merging lifestyle and bicycles. Through Coffee and Cycles, Track and Trail seeks to offer its customers a place to view and buy international bicycles and also create a live forum for like minded people to meet and share their passion for the ride. Besides serving as a hub for cycling enthusiasts to know about upcoming rides and cyclothons in the city, cycling trends, Coffee and Cycles will be a ‘hang out’ place to catch up with fellow riders, guests like Hans Rey, and team GT veterans, as they sip their coffee and wait for their bikes to get spruced up at the in-store service deck.

Cycling cafes have been the flavour of the hour globally, and this first in India outlet at Bengaluru will provide visitors with a very international experience. Considering they have the widest range of international bikes in India – ranging from Bianchi, Cannondale, Schwinn, GT and Mongoose, Coffee and Cycles has been a natural forward integration for Track and Trail.  Earlier in the year, TI Cycles launched their own brand of performance bikes called, Montra. The trend of cycling as a healthy and environmental friendly option has been catching up with many Indians and Coffee and Cycles  is one key step in this transition of cycling from being a mere sport or leisure activity, to a way of life.

Speaking to media persons at the venue on the occasion of the launch, Rajesh Mani, GM – Marketing, TI Cycles of India said, “We, at TI Cycles, are proud to be the first Indian company to launch a brand concept store like Coffee and Cycles in India which will provide a meeting point for cycling enthusiasts and veterans to come together and share their experiences, expertise and explorations. Track & Trail is proud to be associated with Hans Rey and honoured by his presence at the launch of Coffee and Cycles.

Hans Rey is one of mountain biking’s undisputed legends, Track and Trail has brought him here on his first ever visit to India and has organised rides and workshops across three cities Delhi, Pune and Bengaluru. This was a once in a lifetime chance for cycling enthusiasts to ride with Hans and attend a workshop conducted by the legend himself,” Mr. Mani added.

After throwing open the first Coffee and Cycles, Hans Rey, said, “Coffee and Cycles is a brilliant concept and will provide an excellent forum for cycling enthusiasts to connect with each other on a regular basis. Track and Trail epitomises the cycling lifestyle, unwinding and pursuing the thrills of a ride on some of the world’s best machines and there’s nothing quite like a blend of Bicycles, Coffee and Conversation to rev up and enjoy the ride.”

Track and Trail is the ultimate destination for discerning Indian cyclists where one can find the best cycling brands like Cannondale, Bianchi, Schwinn, Montra, Mongoose and GT. Track and Trail offers not only  bicycles, but also branded apparel, accessories, spares and services. The bikes are available at exclusive BSA-Hercules stores and now at Coffee and Cycles, No.4, 5th Main Road, KR Garden, (Opp. NGV Indoor Stadium), Koramangala, Bangalore,. For more details on the brand, bikes and rides organized by Track & Trail please visit our website www.trackandtrail.in.