by NR Indran / INT

The UCO Bank, a premier nationalized Bank of the country has embarked on a major drive to expand its customer base and mobilize low -cost deposits has decided to launch an aggressive CASA Deposit Campaign titled ‘TOTALFREEDOM’ beginning from July 11th, 2011, to boost the Current and Savings Deposit ratio with the objective to take the Banks CASA Percentage share around 35 per cent by the end of the third quarter i.e. December 31st. 2011.

The Total Freedom Campaign is a unique offering from UCO Bank , wherein all service charges are absolutely free for its Savings and Current Account customers, as a total commitment to facilitate banking facilities reach all people. The ‘TOTAL FREEDOM’ Campaign –offers a bouquet of freebies like Free UCO VISA Debit Card, Free RTGS/ NEFT, Free Multicity Cheque -book, Free DD/PO, Free Intra-City / Intra-Branch – Fund transfer & Free e-Based Services, In addition, the Bank spokesperson elaborated that Free Cheque – Books, Free VISA International Debit Cards, are some of the other value added benefits which would set a benchmark in the Indian Banking Industry and drive customers to open their account with their nearest UCO Bank Branch.

Shri Rajesh Agrawal, General Manager, while addressing the Conference also  emphasized on various other products of the Bank  which are more customer oriented and customer riendly.

Further, the UCO Bank has continuously innovated and developed new products to cater to the needs of the industry and society at large with the sole objective to provide its customers a pleasant Banking experience. The new age Banking Product-scheme for the salaried class titled – ‘UCO Suvidha Salary Account’ has been envisaged to take care the entire banking needs of the salaried class employees. The ‘UCO Sahaj’ Fee collection Account has been developed for School/Colleges /Universities in assisting the educational

institutes deposit their student fees at any of the UCO Bank branches across the country thereby providing seamless banking experience. The other value added products -UCO Star Savings and UCO Current Classic offers Auto Sweep-in Sweep out facilities in addition to easy liquidity.

During the ‘TOTAL FREEDOM’ Campaign, the spokesperson said, would include visits by the Bank staff to individual households, corporate & business houses, government institutes, educational institutes, traders, hospitals etc., to publicize its products and services in order to project bank’s customer –friendly image so as to enlist new clients across the country.

The Bank appeals to all its customers to open their Current or Savings Bank account with UCO Bank and gain maximum mileage out from the newcustomer-centric initiative.

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