Hyderabad: Videocon, a leading Consumer Electronics and Home Appliances brand in the country, is aiming to strengthen its presence in Andhra Pradesh. The state currently contributes around 9.5% to the annual revenue and Videocon aims to increase it by 5% in next 3 years.

To achieve this growth, the company launched its new range of products, Welcome Series in Hyderabad, Warangal, Vijayawada and Vizag. The new range offers technologically advanced products at attractive prices. Powered with an assemblage of products with unique features and modern looks, the series offers advanced products which have a youthful and vibrant appeal. Created while keeping the market requirements in consideration, Welcome Series comes with an extended product warranty and special service support to ensure customer satisfaction.

With an array of HD LED Televisions, Refrigerators, Washing Machines, Air Conditioners, Welcome Series will be available at all leading electronics stores in Andhra Pradesh.

The LED televisions of sizesupto40 inches contribute maximum to the Flat Panel Display sales. Bearing in mind this market trend, Videocon is offering 5 new models of LED Televisions with 20 inches to 40 inches screen size. The stylish High Definition LED televisions offerssensational viewing experience by projecting crystal clear images.

Welcome Series also offers a complete range of BEE star rated Refrigerators. With a 5 year warranty on each model, these refrigerators come with a storage capacity of 150L to 310L making it suitable for all.  Presence of anti bacterial removable door gasket prevents bacterial and fungal formation, entry of dust particles and generation of mildew on the stored items.

Videocon would be creating special in-store display and product demonstration zones to ensure that customers get a hands-on experience before they take the product home. Specialised sales staff will be hired to assist the customer while shopping for the Welcome Series.

The company would be also launching a region focused ad & marketing campaign to build Welcome Series. The advertising campaign will spread across mediums like print, online, Outdoor and Radio.