New Delhi : “WILD WATER”, a first of its kind Vitamin enriched Water has been introduced by Beltek Canadian Water Limited. With the launch of this Life style beverage, the company has introduced an entirely new category in the Indian functional Drink Category.

With Natural Flavours, Natural Colours, No preservatives Low Sugar and the goodness of Vitamins Wild Water focuses on tasty hydration and meeting the needs of calorie-conscious consumers. The drinks are available in three flavors which include Tropical Citrus,  flavoured Energise, Lemon flavoured Reload and Dragon Fruit flavoured Immunity

“Our natural flavored water with the goodness of Vitamins has opened a completely new Category in the Rs.300 crore functional drink market (excluding energy drink)”, said Mohit Verma, Director, Beltek Canadian Water Limited.

While Tropical Citrus flavoured Energise comes with the benefit of Vitamins C & B along with Guarana extracts, Lemonade flavoured Reload is available with the benefits of Vitamins A, B & C along with electrolytes and the Dragon Fruit flavoured Immunity with Vitamin B, C & Zinc.

With no seasonality factor the all weather Lifestyle Drink Wild-Water not only provides a dose of vitamins it is also prepared with finest ingredients from USA, contains mouth-watering flavours that shine through as well as maintains International Quality Standard

“People these days demand more from a beverage. If you look back people moved on from CSD to juices and now are further shifting towards healthier, Less Calorie, and more natural alternatives. Therefore we see a positive future trend towards such categories.” Continued Steve Verma, Director, Beltek Canadian Water Limited.

“In India the consumers lack excess to all kind of functional beverages. The lack of product offerings has restricted the consumer to consume conventional carbonated and sugary drinks thereby not deriving any health related benefit from the beverage. Given the option, the consumers both in adult and children category are willing to try the functional beverage, which besides giving hydration have positive effect on quality of life”, further continued Rohit Verma, Director who thought of the idea of a Vitamin based Beverage for the Indian consumers.

Each batch of Wild Water undergoes a rigorous test procedure to maintain International Standard quality and excellence. The concoction has been formulated with the least possible amount of Pure Cane Sugar, is an excellent healthy alternative to sweetened juices, colas and fizzy drinks.

Available at an attractive Price of Rs 70, Wild Water is already present in leading stores of Delhi/ NCR and soon will be entering other Indian cities. The company has signed upcoming Indian film and stage actor Shazahn Padamsee as the Brand ambassador Wild Water.