Mumbai: Vodafone India, one of India’s leading telecommunications service providers, ushered in the New Year with a new BlackBerry® service plan – Go BBM for its prepaid and postpaid customers. This unique plan to be launched next week offers unlimited access to BBM™ (BlackBerry® Messenger), one of the largest mobile social networks in the world, for Rs 5 per day or Rs 129/- per month for prepaid and fixed price of Rs. 129/- per month for postpaid subscribers.

Additionally, as part of the introductory offer, subscribers who purchase a BlackBerry® Curve™ 8520 or BlackBerry® Curve™ 9300 Smartphone by the end of February 2012 can avail one year of unlimited access to the BBM™ service from the date of purchase.

Speaking about the new service Kumar Ramanathan, Chief Marketing Officer, Vodafone India said “At Vodafone we consistently strive to come up with innovative products and services that not only offers convenience but also value to our esteemed customers. Our Go BBM plan aims to extend the BBM service to our customers across segments at affordable prices. BBM is a powerful and popular service used by a significant segment of our customers to stay connected and we are confident that this service will gain further popularity with this new plan.”

Krishnadeep Baruah – Director of Marketing, India for Research In Motion said, “We are pleased to work with Vodafone to offer the rich communications features and unique user experience of BBM to more customers in India. The Go BBM service plan from Vodafone is an attractive offering that will enable more users to choose and enjoy BlackBerry Smartphone and service as per their preferences.”

BBM is one of the largest mobile social networks with over 50 million users. It offers instant messaging for BlackBerry Smartphone owners, letting users communicate in real time with the people who matter most. It includes features like immediate confirmation that a message has been delivered and read, as well as the as the ability for users to choose to share their location, or exchange pictures, videos, voice notes, files and more with their BBM contacts.