Come November 2014 and the countdown to the election begin. Starting with the five states to the mother of all elections in 2014. Brands across categories have already started cashing in on the election fever.

Wagh Bakri’s latest  commercial uses the flavor of the season to leverage its core strengths to highlight our disillusionment and expectations.. All without getting into a rhetoric. And more important without preaching a social message.

Created by Triton Communications, the commercial brings alive the current mood of the nation in a living room. With young couples meeting up over a cup of tea and conversation, the film is relatable to one and all. Beginning with someone’s exasperation with the system, it smartly drifts to a clever play of words wherein the women outsmart the men. The humour is subtle and the tone is light. All over a Tea Party. To be more precise, over a Wagh Bakri Tea Party.

As stated by Renton D’Sousa, CEO & National Creative Director Triton Communications “Discussing politics is our national pastime and tea is the perfect catalyst. I leveraged the core strengths of Wagh Bakri Tea i.e. flavor, taste and colour to bring alive the nation’s expectation of the political establishment whilst maintaining the humour and more importantly the brand promise. All of us bond over a cup of tea. And Wagh Bakri Tea is the perfect relationship enabler. Hamesha Rishtey Banaye.”.

Source : Disha Malhotra