Focusing on the vulnerability of children to viruses like H1N1, Godrej Protekt Mr. Magic, India’s first powder to liquid hand wash, has initiated a week long awareness program for school children. As a part of this initiative, a team of doctors from Godrej will sensitize school students on the importance of hand sanitation as the first line defense against various viruses. This swine flu awareness program has been rolled out across 47 schools in Delhi, with more than 42,000 students. Children across schools will be educated on preventive measures to curb the spread of swine flu, as they are more susceptible to such diseases and viruses in crowded places like schools. The session will be followed by free product distribution.

Swine flu cases have seen a spike across India, including Delhi, since the beginning of 2019. As per data released by Union Health Ministry, Swine Flu has claimed 312 lives, with over 9000 cases being reported in India. In Delhi alone, swine flu cases have mounted to 1,965 as per according to a report by Directorate General of Health Services (DGHS).

Speaking on the swine flu awareness program, Mr. Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd said, ‘The best prevention for swine flu is to keep hands sanitized and clean. Most people make the mistake of washing their hands with water only. Even when they wash their hands, they use soap bar, while a more hygienic alternative is liquid hand wash, which is considered expensive. So, we have empowered Indian households with Protekt Mr. Magic handwash that makes a bottle full of hand wash at just INR 15. As a health and wellness brand, Protekt Mr. Magic aims to spread awareness on hand hygiene habits, especially when a simple act of hand washing with a liquid hand wash can curb the spread of life-threatening diseases like swine flu. The awareness program in Delhi is our contribution towards ensuring safety and well-being of children in a scenario when swine flu cases are constantly rising.”

Swine Flu prevention has become a serious concern.  While health advisories have been issued prescribing the do’s and don’ts, one of the most important things advised by the government is to ensure citizens wash their hands with a soap solution and not just water, to be able to mitigate the spread of this disease. In addition to soaps and liquid hand washes, hand sanitizers are also deemed to be a very good precautionary measure.

Children need to be taught to use waterless antibacterial hand sanitizer to kill germs when they are unable to get to a hand-washing station. Sanitizers are useful in reducing risks associated with the spread of any disease. With this initiative, our aim is to get the kids imbibe the ritual of washing their hands before meals.

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 120-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations. Today, our Group enjoys the patronage of 1.1 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India. At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.