New Delhi : – Rough Book, a movie about the Indian Educational System, produced by the film production arm of Aakash Educational Services, Aerika Cineworks, has been earning praise and laurels across the globe. It was adjudged the Best Feature at the Houston Indian Film Festival and was chosen to be screened at the closing night of the DFW South Asian Film Festival. The Anant Mahadevan film, features Tannishtha Chatterjee, Amaan F Khan, Kaizaad Kotwal and Ram Kapoor as principle cast.

At present, a boutique production house producing motion pictures, Aerika Cineworks is a self-funded company. It has been conceptualised on the basis of the 3E formula and hence intends to produce cinema that educates, empowers and entertains. It has a clear agenda and will create a significant body of work, in multiple languages for global audiences over the next five years.

Wielding the baton to bring Aerika Cineworks’ efforts to fruition is Aakash Chaudhry.  As Director, AESPL, he has made an exemplary mark in the world of education through his contribution. His own life story is remarkable in the way it started from a corporate stint in top IT firms to helm the running of India’s top coaching institutes today. Besides his vast experience in education delivery, technology and marketing services, Aakash now puts his advertising and production skills gained earlier in his professional life, to promote the cause of education among deserving minds across the world. He carries his mettle of successfully conceptualising and marketing his endeavours to his new role at the new path-breaking motion picture production company, Aerika Cineworks.

Aakash Chaudhry, Director, Aakash Education Services Pvt. Ltd. elaborated saying, “It has been our constant endeavour to strengthen and enhance the education industry. We have relentlessly been exploring various means both online and offline that could be induced in education to make it more effective, easy and fun to learn. With Rough Book, we have managed to truly encapsulate the myriad aspects of the Indian education environment. The response to the film has been very overwhelming. Besides the Houston Indian Film Festival and the DFW South Asian Film Festival, we have also received screening invites from other prestigious cinematic platforms such as the New York Indian Film Festival, the San Francisco Global Movie Fest and Festival of Globe ( FOG ) and Parade.”

A true testimony to the success of the film and its universal appeal is the fact that after the screenings in Dallas and Houston, children from schools and colleges in these areas could identify with the film. Distributors and principals of several education institutions in these regions also expressed their desire to screen Rough Book for students and parents.

Aakash Educational Services Pvt. Ltd has completely revolutionised the coaching industry in India. It has not only earned goodwill in the industry and the country, but has also become the largest and most widespread coaching institute in India through its sincere accomplishments. AESPL has explored and induced various conventional and modern methods and technology into education to make the teaching and learning process smoother and more effective. The progressive educational environment of AESPL embraces various modes of education and imparts them through traditional classrooms, distance learning, e-learning, mobile application, tablet-based learning etc.

As a natural progression of the organisation, AESPL now embraces the media and entertainment space to take education to a higher level. Through this attempt, they aim to take their teachings and the pool of knowledge which was till date limited to their students only in India, to be consumed by masses all over the world.