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  • Barcelos introduces the world of Peri-Peri to India

    Published on February 23, 2015

    New Delhi: Food in Portugal is one of the most important aspects of life. It is both traditional and innovative, with bold experiments combining ingredients and seasoning. Portuguese rule in India during16th century influenced certain Indian cuisines in two ways by introducing new ingredients to India – including spices that are an essential part of Indian food today – and by introducing Portuguese dishes that then were adapted to Indian culinary techniques and tastes. In India, Goa has rich Portuguese cultural influence and now its Delhi’s turn to get treated with best authentic Portuguese cuisine as Barcelos, South African based casual dining restaurant chain is soon going to be launched in Khan Market area in Delhi.

    The location is the national capital’s hot-spot for the crème-de-la-crème, as well as the brand conscious generation next, who choose to shop here, conduct business and generally hang out. Khan Market is also known for its gastronomic offering and is laced with an eclectic collection of cozy eateries.

    After considerable research and after understanding Indian gourmet preferences, Barcelos has gone one step ahead in hiring a couple of chefs from India, who would create a specialized menu that would tickle the taste buds of the Indian customer. Barcelos has been particularly successful in creating customized recipes that would introduce Portuguese flavors to a predominantly vegetarian population, considering that about 40% of the footfalls would be from this segment of customers.

    Looking good and eating healthy is the new mantra for the youth, and for this Barcelos is focused on the nutritive value of what is being served in their preparations. As a casual dining eatery, Barcelos is making the pioneering move of sorts in virtually keeping away from all forms of saturated fats like oils and butter, but at the same time ensuring that it has no adverse effect on taste.

    Rohit Malhotra, GM Operations, Barcelos, said – “The traditional Portuguese cuisine is best known for its fondness for ingredients such as peri-peri and India is also a spice rich country. So, the blend of peri peri flavors in our Indianised menu will bring the taste of two cultures together which I believe definitely win Indian hearts and stomachs.”

    Starting out from Delhi, Barcelos has planned its expansion into ten major cities in next five years. While they may target around 20 outlets within this period, the actual roll-out could be tweaked based on existing market dynamics and the response.

    source : Lokesh Shastri

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