~ Enriched with the goodness of Curry Leaves, Amla and Bringaraj, the newly launched shampoo variant helps maintain long and thick hair ~

Hyderabad : FMCG major CavinKaresignature herbal hair care brand – Karthika today announced the launch of its Curry leaf shampoo in Andhra Pradesh and Telangana market. Enriched with the goodness of key natural ingredients, the shampoo promises to help maintain long and lustrous hair. With increasing pollution and stress, the newly launched variant combines the benefits of Curry leaves, Amla and Bhringraj to helpdeliver long and thick hair and maintain the natural Blackness of hair. This product is developed based on the regional insight of Curry Leaf being a tropical ingredient trusted for ages especially among the South Indian consumers.

Commenting on the occasion, Mr.Raja Varatharaju, Business Head – Personal Care, CavinKare, said “It gives us immense pleasure and joy to launch a new variant in AP and Telangana market. Karthika is a famous household herbal hair care brand in these markets and through this variant launch we are aiming to further strengthen our presence and market share here. The new variant certainly packs a punch with the most trusted ingredient like Curry leaves that will offer multiple benefits to consumers of all age groups. Our R&D team has worked relentlessly to give consumers a solution to their Hairworries by developing a formula using natural ingredients as a solution for the new-age problems.Karthika was initially launched in Tamil Nadu and Karnataka as a pilot and seeing the success of the product, the product is getting extended to Andhra Pradesh and Telangana in the Southern markets. We are confident that with this new launch, Karthika will make a significant growth in the shampoo segment in AP & Telangana markets.”

A powerhouse of antioxidants, curry leaves prevent premature greying of hair by promoting Natural production of melanin. It helps to protect the natural darkness of hair and helps in promoting hair growth. In ancient practices Amla and Bhringraj have played a pivotal role in promoting healthy hair growth along with treating scalp related problems like Hair fall, Dandruff and more. Karthika’ curry leaf shampoo variant brings together the goodness of these three ingredients, Curry Leaf, Amla and Bhringraj, in one package to help consumers enjoy the natural shine of hair and maintain long and thick hair.

The Karthika Curry leaf variant is available in 80 ML and 180 ML bottles along with a 5 ML sachet format. Priced at Rs. 43 (80 ML), Rs. 89 (180 ML) and Rs. 1 (5 ML Sachet), the product will be available across stores in Andhra Pradesh and Telangana markets.