The Campaign has raised more the $99 million globally for lifesaving research, education, and medical services in its mission to create a breast cancer-free world

Mumbai — The Estée Lauder Companies (ELC) is a different kind of company and The Breast Cancer Campaign represents the best of ELC. As a Beauty Inspired, Values Driven company, ELC has put people, positive impact, and inclusivity at the heart of everything it does. That’s why The Company is coming together to help end breast cancer for all. ELC’s call to help end breast cancer is more urgent than ever, as female breast cancer is now the most commonly diagnosed cancer worldwide—surpassing lung cancer for the first time in 2020—with an estimated 2.3 million new cases[1]. This sobering statistic has only reaffirmed why The Estée Lauder Companies’ Breast Cancer Campaign’s (The Campaign) mission remains unwavering in uniting people to create a breast cancer-free world. It’s #TimeToEndBreastCancer.

The Estée Lauder Companies has been a corporate leader in the global breast cancer movement since Evelyn H. Lauder co-created the Pink Ribbon and started The Campaign in 1992. The Campaign now supports more than 60 organizations around the globe to raise funds, educate, support, and bring us closer to a world without breast cancer. As the Company’s largest corporate social impact program, The Campaign has raised more than $99 million globally for lifesaving research, education, and medical services, with more than $80 million funding 321 medical research grants through the Breast Cancer Research Foundation® (BCRF), the highest-rated nonprofit breast cancer organization in the U.S. founded by Evelyn H. Lauder in 1993.

William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., shares “As a Beauty Inspired, Values Driven company, we strive to make meaningful social investments toward issues that matter to our employees, customers, and partners around the world. Family values are and have always been at the core of The Estée Lauder Companies. When my mother, Evelyn H. Lauder, started The Estée Lauder Companies’ Breast Cancer Campaign and co-created the Pink Ribbon, she had a vision of a breast cancer-free world. The Campaign remains unwavering in its mission to help end breast cancer.”

Rohan Vaziralli, General Manager, The Estée Lauder Companies Inc., says that “Breast cancer is not a disease that has a single story. It is as diverse as ELC’s global community and it profoundly affects everyone it touches—patients, loved ones, doctors, caregivers, advocates, and more. The Estée Lauder Companies’ proudly supports and celebrates the commitment to educate, support and raise funds for the campaign to positively impact local charity partners and communities in need. Though we know the world has changed, our Breast Cancer Campaign’s steadfast commitment to end breast cancer in our lifetime is stronger than ever!”

This year’s creative showcases layers of the Pink Ribbon-the universally recognized symbol for breast cancer. Shades of pink, and different textures and designs intertwine to signify the diversity of the disease, the equity the Campaign hopes to help achieve and the unity in support of the entire breast cancer community worldwide.

The Campaign will continue to drive efforts aligned to its mission from 1st October 2021 onwards in India:

·       Drive awareness about Early Detection and the Importance of Breast Health through: 

• Educational talks for employees, retail partners, influencers and ambassadors 
• Convene a panel consisting of doctors and survivors to educate the employees on the importance of breast health
• Digitally distribute informational brochures among friends, family, partners, and colleagues, and physically with every online purchase made from Clinique, Bobbi Brown and Estee Lauder India brand websites
• Launch a new social call-to-action campaign that rallies for stronger awareness
• Inspired by the Pink Ribbon’s power to unite, The Campaign will bring together employees, partners, survivors, brand ambassadors and influencers to creatively depict what the pink ribbon means to them, using the hashtags #TimetoEndBreastCancer #BCCIndia2021 @esteelaudercompanies
• Partner with an influential local chef, Rahul Akerkar, to host a virtual fundraiser to mobilize support for The Campaign’s fundraising goals

 Elizabeth Hurley, the longstanding Global Ambassador for The Campaign shared, “My role as Global Ambassador for The Breast Cancer Campaign continues to be my life’s most meaningful work. I joined Evelyn to work on The Campaign shortly after she started it in the early 1990’s. Over the years, I’ve seen the powerful impact The Estée Lauder Companies has had on the global breast cancer community, including groundbreaking progress made through the research The Campaign has funded to advance science, treatments, and care. We must carry on Evelyn’s legacy and come together in support of The Campaign and help to find a cure for this disease.”

Through the collective efforts of its employees, consumers and partners worldwide, The Campaign remains at the forefront of facilitating real progress against this disease, bringing it closer to its mission. Together, with the dedication of its global community, ELC can help create a breast cancer-free world for all.