Mumbai, India : Dream11.com, the World’s No.1 Fantasy Cricket Game today, launched the ‘Cricket Yoddha’ competition, for Mirah Group’s Rajdhani Thali restaurants, to be played during the Champions League 2010. As part of this competition, Fantasy Cricket fans and cricket lovers will have an opportunity to create their own dream team to win a total of Rs. 1 Lakh in Cash and other mega prizes from Rajdhani. The contest will be promoted at all 30 Rajdhani Thali Restaurants across India as well as all the Mirah group’s newly launched Palette – the multi-cuisines food courts.

To enter the competition, users need to visit the nearest Rajdhani Thali or Palette. When presented with the bill, customers will also get a unique ‘code’ to enter the Cricket Yoddha contest. Customers need to visit www.dream11.com/cricketyoddha and input the code to join the league and receive a 10% discount coupon through email for their next visit to the restaurant. Once they join the league, contestants will be allocated Rs. 100 crore of virtual money to choose their favourite cricketers from across various teams playing in the Champions League 2010 and create their Dream11. Depending on how those cricketers perform in upcoming real-life matches, the contestants will earn points. Contestants scoring the highest points stand a chance to win Rs. 1 Lakh CASH and exotic holiday stays at any property under the Citrus Check inns network.. The contestants can compete globally while enjoying social networking features and forming their own leagues, allowing them to compete in closed private groups.

Speaking on this initiative, Harsh Jain, Founder and MD, Dream11 Gaming Pvt. Ltd., said, “We are very excited to create this unique and engaging competition aptly named ‘Cricket Yoddha’ jointly with Rajdhani Thali Restaurants. This competition combines two of India’s favourite passions: Cricket and Food!” He further added, “With the Champions League 2010 around the corner, brands see their association with cricket as the best way to reach out to their audience. We ran a very successful competition during IPL 2010 with PlanetM, named ‘India Ka No.1 Selector’. By associating with Rajdhani, I am confident that this competition will be a great success.”

Speaking on Cricket Yoddha Competition, Mr. Aji Nair, AVP, Food & Beverages, Mirah Hospitality, said, “With Cricket Yoddha competition, we bring a synergy between our traditional thali and cricket crazy youth.” He further added, “There is a huge potential to connect with youth through the online media and Cricket Yoddha Competition is one of our efforts to engage our brand in the social media.”

This competition will start from 9th September till 26th September at all Rajdhani & Palette outlets across India. About Fantasy Cricket

Fantasy Cricket, a part of the US $4.5 billion Fantasy Sports Genre, provides users an opportunity to select their own virtual cricket team. Simply put, users optimize their allocated budget to create fantasy teams of real cricketers and score points depending on how those cricketers perform in real life matches. This strategic, competitive and engaging game is a true test of knowledge for millions of cricket fans around the world.

Contestants can log on to www.dream11.com to test their cricket gyan and win fabulous prizes by participating in the ‘Cricket Yoddha’ competition.