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  • Flipkart launches PayZippy’s customer-facing product for online consumers

    Published on December 18, 2013

    Bangalore: Flipkart Payment Gateway Services (FPGS) Pvt. Ltd. has launched the customer-being morefacing end of PayZippy (www.payzippy.com). This service lets customers enjoy a faster, smoother and safer online payment experience across a range of merchants

    Users can safely store their card information just once with PayZippy and use it for effortlessly making online payments on partner merchant sites. They no longer need to repeatedly input card information across sites.

    PayZippy assures complete security and privacy of card details.

    PayZippy has also tied up with merchants for launch offers for their initial customers. These include cash backs, discounts on transactions and gift vouchers on the merchant sites.

    Commenting on this launch Mekin Maheswari, Head, Payments and Digital Media, Flipkart.com said, “PayZippy as an online payments solution can be used across industries. We are constantly focusing on ways to make the online experience a better one for the customer. With PayZippy we have actually reduced the time taken for making online payments by 50%. We are expecting at least 150,000 customers to sign up for this service within the first month and our target is to get 1 million customers by next June.”

    Other than Flipkart.com, at launch customers can use PayZippy across merchant sites including the largest online travel site MakeMyTrip, e-commerce sites like, BlueStone and LensKart and bus ticketing sites like Travelyaari.

    The service will soon scale up and be available across most large online merchants in India.

    Says Sanket Atal, Chief Technology Officer, MakeMyTrip.com – “We are pleased to partner with Flipkart to bring PayZippy, their payments product, to our customers. PayZippy serves an urgent need in the eCommerce marketplace for a customer-centric payments product that is both convenient and secure. We expect this to strengthen customer confidence in online payments.

    PayZippy for merchants, launched earlier this year, powers card payments for domestic merchant websites and mobile sites, offering an intuitive checkout experience, better conversion rates and highest levels of security. The payment solution is PCI DSS certified and is backed by an indigenously developed highly advanced fraud detection system. PayZippy is also extremely robust and scalable; having been rigorously tested on Flipkart.com.

    Source :  Sachin Murdeshwar

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