Pune : Hard Rock Cafe (HRC) spearheaded a partnership with Weekend Riders, in collaboration with Feed Forward, an initiative orchestrated by the ‘With Love Charitable Foundation’, to engage with the food industry and extend support to those in need. Enthusiastic cyclists and history buffs, all rallied under the HRC banner, set out on a ride to explore Pune’s famous historical sites.

The event aimed to uplift the underprivileged in the Magarpatta community. Over 70 dedicated cyclists from Weekend Riders participated, showcasing a unified dedication to social responsibility and community welfare.

Nidhi Desai, Head of Marketing, JSM Corporation Pvt Ltd. highlighted the significance of the collaboration with Feed Forward and Weekend Riders, stating, “This collaboration underscores Hard Rock Cafe’s commitment to making a tangible difference in the lives of those in need. It’s a privilege to be part of such impactful work, leveraging our resources and unwavering dedication to foster positive change. Together with Feed Forward, HRC stands committed to alleviating food insecurity and advocating for marginalized communities, embodying our shared ethos of compassion and social responsibility.”

Expressing gratitude for the opportunity to be part of this initiative, Dimple Somji, Founder of With Love Charitable Foundation, stated, “We are privileged to be a part of this initiative. Our mission is to organise surplus food from the food industry and serve it to the marginalized communities, through volunteer efforts to make a meaningful impact.”

Feed Forward, led by With Love Charitable Foundation, endeavors to combat food waste while providing nourishing meals to those in need. Through this partnership, HRC showcases its dedication to addressing food insecurity and promoting a more equitable society.