India remains the favourite back-office of the world thanks to its first-mover advantage and deep skill base. According to global management consulting firm AT Kearney’s ranking of the best outsourcing destinations, the top three slots are occupied India, China and Malaysia. The three countries have enjoyed the top three rankings since the inception of the ranking in 2003, demonstrating remarkable staying power, thanks to their deep talent pools and cost advantages. The report said, India is the all-around standout, able to provide manpower for any type of off shoring activity and it still maintains the lion’s share of the IT services market. It added that India has proven itself adept at competing in all dimensions of the industry, being the preeminent destination and leader in all fields of offshore services. India has excellence in IT, thanks to its elite educational institutions, in BPO because of the large annual output of qualified graduates and in voice, because of the English language capabilities of its population.