Bangalore :-  MTR, the No. 1 player in Authentic Indian Breakfast space, launches for the 1st time in India, an innovative way to consume Upma with the goodness of Oats – the MTR Oats Upma.

The Upma, a format which is loved by consumers of all ages for the first time in the country has been transformed by MTR by the addition of 40% whole oats, thus offering consumers a great tasting upma to start the day with.

Research indicated that that morning is a busy time in households and therefore skipping breakfast has become common. MTR promises to make breakfast time enjoyable and a tasty affair with this launch and with an easy 4 step recipe, Oats Upma is ready in less than 5 minutes for the whole family to enjoy. The goodness of 40% whole oats in the product adds to the family well-being and keeps them active longer.

Consumers have loved the new product during research conducted by the company. Oats Upma was tested consumer households in multiple cities across India and more than 85% consumers have shown their liking for it. Consumers also felt that it was a perfect balance between taste, health, and convenience available at affordable prices.

MTR has always been a leader in innovation and is committed to bringing value to its consumers through new product launches. In September 2012, the company launched a range of Multigrain Breakfast Mixes like Oats Idli & Multigrain Dosa and this year they have added to this range by bringing Oats Upma to the consumers, which is a yet another first in Indian Breakfast Space.