Keeping in mind the upcoming World Health Day, Honorable Prime Minister Narendra Modi in his monthly radio broadcast of Mann Ki Baat lauded the Ayush manufacturing industry and Ayush startups like Kapiva in making Ayurveda more accessible for Indians. PM Modi has time and again spoken about how startups are the backbone of new India and how the country is leading the world in this field with more than 70 start-ups having crossed the valuation of $1 billion.

The Prime Minister highlighted how the Ayush manufacturing industry is scaling to new heights & the market for medicines related to Ayurveda is reaching an estimate of 1,40,000 Cr. He spoke about how Ayush startups like Kapiva, Nirog Street, and more are building a strong Ayurveda healthcare ecosystem. Startups like Kapiva are inspired by traditional healthy eating habits and are bringing their innovation into the mix to create a more accessible and modern Ayurveda offering. 

In his address, PM Modi said, “I have often referred to earlier on other start-ups of the health sector, but this time I will talk to you, especially on Ayush Start-Ups. There is a start-up Kapiva! Its meaning is hidden in its name. Here, Ka means – Kapha, Pi means – Pitta and Va means – Vaata. This Start-Up is based on healthy eating habits in accordance with our traditions. It is a symbol of the young entrepreneurs of India and the new possibilities being created in India. I am sure that soon, Ayush Start-Ups from India with better quality products will reign all over the world.”

On being recognized by PM Narendra Modi on Mann Ki Baat, Ameve Sharma, Founder of Kapiva, said, “We are ecstatic to be recognized by our honorable Prime Minister Narendra Modi for our consistent efforts in the field of Ayurveda. Since its inception, Kapiva has been committed to making Ayurveda accessible and modern, in turn empowering Indians with an improved quality of life. These words of encouragement motivate us to further double down on our efforts and work towards making Ayurveda a part of every Indian’s daily life.”

The Union Budget 2022-23 also recognized the Ayush sector for the great potential it possesses to serve a huge number of healthcare needs and contribute to the growth and development of India. It allocated a budget of Rs 3,050 crore to the Ministry of Ayush to set up a Global Centre for Traditional Medicine to promote Ayurveda, Yoga, and other traditional medicine systems.