Spice Mobile, the mobile handset business of India’s leading mobility company, Spice Mobility Ltd. as part of an aggressive product marketing strategy, has broadened its portfolio to launch yet another pioneering device – The M-6 Sports, targeted at the young sports enthusiast , and who have consistent need to stay connected to their sporting news or information of choice and simultaneously stay connected with their friends.

The M-6 Sports has been priced at a very reasonable Rs. 4499/- with many pre-embedded features including Sports, Social Networking and Java Applications. The phone has a dedicated “Sports Zone” which has applications such as Yahoo Sports, Yahoo Tennis, Yahoo Formula 1. The phone has a strong built and a rugged look and feel.

In Social Networking the phone supports Facebook, Yahoo & Nimbuzz. It also features Opera Mini web browser and Video sharing application Vuclip. This Multi-SIM phone is black in color which gets accentuated by dashes of green or Orange on side to add to the sporty look. The M-6 Sports comes with a 1000 mAH battery supporting a talk time of 5 hours. The Display specifications include a 2.2” QVGA TFT screen with 262k colours. This phone also sports a 1.3 MP Camera with Digital zoom, and has expandable memory support of 4GB. For content play, the phone has multiple entertainment options including a video player with MP4 and 3GP support, an Mp3 audio player, FM Radio with Recording. Sharing and Network support features include Stereo Bluetooth, WAP and GPRS.

Commenting on the launch of the Spice M-6 Sports, Mr. Kunal Ahooja, CEO & Director of Spice Mobiles said, “The launch of the M-6 Sports mobile phone is part of product strategy that supports the larger marketing and brand vision of staying ahead of the curve, while connecting with the youth. Devices and applications reflect the ongoing and futurist changes in our society – the M6 Sports truly reflects that change, where the young consumer wants more from his phone, especially in staying connected with their sporting preferences and social networks. With this endeavour we have sought to meet that latent demand that always resided in the market.”

The Spice M-6 Sports mobile phone is available across India through more than 50,000 retail points including the 750+ Spice HotSpot retail network.