Mumbai :   TRA (formerly known as Trust Research Advisory), India’s leading actionable insights company is launching the largest study on India’s Most Trusted Educational Institutes. The study, the largest every PAPI (Paper And Pencil Interview) for educational institutes will be conducted among 8000 respondents in 40 cities. TRA will conduct this survey on its proprietary Trust Matrix comprising of 61 brand intangibles which will help give a trust score to the institutes revealed in the survey. TRA, the publisher of The Brand Trust Report and India’s Most Attractive Brands will conduct the study between December 2013 and February 2014.

Announcing the launch of the fieldwork for the study, N. Chandramouli, CEO, TRA, said, “In life, education is one of the most important investments that one makes. Often, this important decision is made on the basis of insufficient knowledge. India’s Most Trusted Educational Institutes will eliminate such biases and play an important role in the education decision cycle.”

The education industry in India is poised to grow to US$ 90-95 billion and provides a wide variety of choices of professions to the student. However, this variety also brings with it the risk of ending up in a wrong institute, or worse still, in the wrong profession. “Most choices of educational institutes are made merely on the basis of academic performance of results without any focus on the important intangibles, like caring, competence et cetra, of each institute. This study will give a new basis for comparison of institutes”, added Chandramouli.