Mumbai: Leading market research operations provider Ugam Research Solutions announced today that it has entered into a strategic partnership with Physicians Interactive Holdings (PIH), a leading provider of online and mobile medical resources and services, to provide an end-to-end healthcare data collection solution to the market research industry. The partnership will team Ugam’s full-service data collection offering with PIH’s panel of 170,000 verified US physicians for market research firms seeking targeted healthcare data collection.

PIH pioneered the use of digital media and mobile devices for engaging and supporting healthcare professionals (HCPs). More than 1.5 million physicians and other HCPs comprise the PIH online and Skyscape mobile network and currently engage with drug sampling programs, educational programs and some 600 clinical references via desktop computer, laptop and on nine mobile platforms, including iPhone, iPad, iPod touch, Android™, BlackBerry®, Palm® OS, Palm® Pre™, Symbian® and Windows Mobile®. The PIH Verified US panel for market research consists of AMA verified physicians in 34 broad medical specialties including oncology, cardiology, internal medicine, family practice, and others often required for market research purposes.

“PIH has developed unique insight and understanding of recruitment, target marketing, segmentation, and ways to engage healthcare professionals with digital and mobile programming and we are keen to leverage this effectively for market research purposes,” said Sunil Mirani, CEO, Ugam Research Solutions. “The high quality of responses from the 170,000-strong PIH US Verified Physicians Panel and the freshness of this panel for research purposes coupled with our project management expertise in healthcare data collection will be a compelling offering to our market research clients.”

“We are very excited about this new partnership with Ugam,” explained Sandeep Shah, founder and Chief Content Officer of Skyscape. “Physicians Interactive Holdings has built a strong relationship with our panel of healthcare professionals through our offering of trusted medical information and specialty-specific services. Physicians and other clinicians use our products to make critical healthcare decisions as a part of their routine workflow at the point of care. With Ugam Research Solutions, physicians in our panel can now participate in robust communications with leading healthcare industry market researchers.”