New Delhi : Travel is a journey full of stories and who would know this better than an avid traveller himself! The premier Vodka brand, ABSOLUT, is all set to entice the travellers with their new story telling bottle –“ABSOLUT Exposure”. The limited edition vodka will be the first vodka brand to use photographs on the exterior of the bottle – another first for this iconic brand. Once again it will set the standards for the competition to emulate and generate excitement for the customer.

Delhi Duty Free, India’s largest duty free retail space at T3, IGI Airport, New Delhi will be the first duty free in the country to sell the limited edition ABSOLUT Exposure to the international traveller.

The story telling bottle will be available in two popular flavors – Honey lemon and Lemon Grass. ABSOLUT Exposure continues the brand’s creative legacy and will have the works of Johan Renck – a globally renowned photographer & director, on its exterior.

The photos on the exterior feature actress & supermodel, Lydia Hearst, in an unprecedented avatar, thanks to the brilliance of Johan Renck, who is also known for his jaw dropping work on music videos for Madonna, Beyonce, Kylie, Robin Williams among others. His unprecedented success with Italian Vogue, H&M, Nike, Levis, Mercedes and other international brands showcase the creative genius that he is.

Delhi Duty Free is also running exciting promotions on Facebook (http://www.facebook.com/delhidutyfreeservices) and twitter (http://twitter.com/delhidutyfree) to promote this exclusive product and you can win some limited edition Absolut Exposure goodies. Contest named ‘How well do you click with Absolut Exposure?’ will celebrate the launch of the new generation vodka. Participants have to complete one Absolut Exposure statement every day and fans with the most interesting one-liners will win exclusive goodies. Delhi Duty Free salutes the spirit of a globe trotter and the finer things in life like this one.

Arun Barathi, COO, Delhi Duty Free Services said, “Though today’s traveller has a choice of duty frees around the world to shop from; it’s thrilling to note that for many Delhi Duty Free is the first choice. The India ‘first launch’ of Absolut Exposure limited edition is yet another effort to continually add value to all our esteemed customers.”

Delhi Duty Free offers an extensive range of exclusive products across categories such as perfumes, cosmetics, liquor, tobacco, confectionery, souvenirs and fashion, exhibiting luxury brands that promise to provide the travellers an unmatched retail environment in India.