New Delhi : With bright colors, young silhouettes, unusual styling, yet classic with Indian handlooms and finery –Varija Design Studio by designer Varija Bajaj was unveiled today in the designer hub of the city, Defence Colony, New Delhi. Present at the do with Varija Bajaj wereNasir Abdullah, Vinod Kaul, Sandeep Marwah, Bobby Grover,Pankaj Sahni ,designers Niket & Jainee, Manish Gupta,Sonia Jaitley,Gautam Gupta,Rahul Singh Neelam Pratap Rudy, artist Sunayna Malhotra, Spiritual healer Neera Sareen, Hemant Khandelwal, Alka Lamba, Sucharita Bose & Rakesh Aggarwal among others

Varija Design Studio houses a collection for the contemporary Indian woman – from luxurious bridal wearand stylish prêt wear to a line of chic accessories under the label, OAT (which stands for One Amongst Thousand). True to its name, the collection of handbags, clutches, belts, stoles and neckpieces is absolutely one amongst thousands.

Guided by trends and driven by passion, the studio has been designed by Varija herself. Keeping in mind the burst of colors in her collection, Varija has kept the store muted. Like in her garments, the studio too, reflects her signature style of handcraft – be it the hand-made wall textures, artistically designed mosaic flooring, stencil -painted doors or windows with Mughal motifs. Her hand assembled brand insignia is sure to leave the onlookers spell-bound. Speaking at the occasion, Varija said “This store is an expression of my design ideology-Mix and match of textures, effortless and subtle style, luxurious yet comforting. It is a creative expression of my thought process”

Source : Ashita Arora