New Delhi : Information and Broadcasting, I&B Ministry will organize the first annual conference of Media Units in New Delhi today.

Chaired by I&B Minister Col. Rajyavardhan Rathore, the Conference, aims to give a unique platform to the officers of the Indian Information Service working in different Media Units to converge at an All-India level.

They will discuss and deliberate upon the emerging areas of the evolving communication paradigm. Through the Conference, the Ministry aims to strengthen synergy between the Media Units in order to ensure last mile delivery. The participants will also discuss ways of using social media to reach target audience groups.