Mumbai: In an afternoon that was all about discovering RED in its most chic form, L’Oréal Paris, the world’s number one beauty brand launched ‘Collection Star Pure Reds Lipsticks’. This sinfully, gorgeous signature collection of 7 exquisite matte shades were chosen by 7 beautiful L’Oréal Paris ambassadors, including Aishwarya Rai, Sonam Kapoor, Freida Pinto and Blake Lively. Each an epitome of style and panache. The L’Oréal Paris Collection Star range was launched by the elegant Aishwarya Rai Bachchan who captivated the audience with her sophisticated aura as she spoke about the new product range and her long-standing association with the brand.

Speaking at the launch, Aishwarya Rai Bachchan, L’Oréal Paris brand ambassador said, “For me personally, RED Lips exude power and élan. Congratulations to the L’Oréal Paris team for introducing a range of RED Lipsticks that are at once urbane, classy and radiate confidence as it flatters every skin tone and adds a beautiful dimension to the lips. Every woman should find her perfect Red Lipstick for the added touch of glamour and flair to her overall look. I say this – Because You’re Worth it!”

Manashi Guha, General Manager L’Oréal Paris India added, “As a woman, our first and favorite memory of make-up is always a RED lipstick. A RED shade is not only bold and classy but also emanates confidence and has an energizing effect. We’re very happy to unveil the L’Oréal Paris Collection Star Pure Reds Lipstick with Aishwarya today who has been an integral part of the L’Oréal Paris family for over 12 years. We have carefully curated this

collection as every shade has its own gorgeous color variation – a rouge, tailor made for every woman.”

The Collection Star Pure Reds Lipsticks are created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for a full 6 hours, making it the ultimate beauty indulgence and a must have cosmetic/beauty accessory for every woman. The range is enriched with new Light Illum complex that delivers a rich matte effect. The Velvet Fusion capsules and Ultra Gliding Shine Oils provide smooth and silky application. Pure pigments deliver intense color and Jojoba oil gives perfect hydration up to 4 hours.

source : Sachin Murdeshwar