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  • Apparel Group Announces Partnership with Wildcraft India to Revolutionise the Outdoor Retail Experience in the GCC Region

    Published on May 23, 2024

     Apparel Group, a global titan in fashion and lifestyle retail, is delighted to announce a its’ strategic partnership with Wildcraft India, India’s leading outdoor and adventure gear brand. This alliance is set to transform the outdoor lifestyle and adventure gear market in the GCC region, marking a new chapter in the retail sector.

    Wildcraft India, known for its commitment to quality and innovation, has been pioneering the outdoor gear space since its inception. This collaboration with Apparel Group is a leap forward in Wildcraft’s journey, which began internationally in 2015 and has since gained traction across the Middle East and Central Asia. Apparel Group’s extensive retail acumen and robust global network will be instrumental in propelling Wildcraft’s vision of becoming the world’s #1 Tropical Outfitter.

    “Apparel Group is proud to forge this strategic alliance with Wildcraft India, a brand that epitomizes innovation and quality in the outdoor industry. This partnership is not just about expanding our portfolio; it’s a strategic move to elevate the Wildcraft brand to unprecedented heights of recognition and success. Leveraging our extensive global network and deep retail expertise, we are set to significantly enhance Wildcraft’s presence in the GCC region. This collaboration marks a pivotal step in our ongoing commitment to introduce dynamic and quality brands to the global retail forefront. We are confident that Wildcraft’s unique product line will deeply resonate with our customers, further solidifying our position as a leader in the international retail sector,” said Neeraj Teckchandani, CEO, Apparel Group.

    “We are thrilled to forge a strategic alliance with the esteemed Apparel Group, a powerhouse in the retail industry. This partnership signifies a pivotal move to position Wildcraft at the forefront of outdoor & adventure gear retail in the GCC region,” said Gaurav Dublish, Co-Founder, Wildcraft India. In tandem with our overarching mission, this collaboration is designed to not only inspire individuals to embark on outdoor journeys but also to champion sustainability and responsible adventure, setting a new standard in the industry.”

    This strategic partnership between Apparel Group and Wildcraft India is set to create a dynamic shift in the outdoor and adventure gear market, offering consumers unparalleled quality and choice. It represents Apparel Group’s unwavering commitment to leadership, innovation, and customer satisfaction in the global retail landscape.


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